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Programmatic Lead, SG
Singapore
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⚡We are Uncommonly Good People - a talent & recruitment consultancy specialising in and hiring for AdTech, MarTech, Digital Agency, Tech & ECommerce clients globally. We work with amazing, global, established, and hyper-growth digital businesses looking for exceptional talent.


⚡We are partnering with the world's largest independent sell-side advertising platform to find them an exceptional Lead, Demand Solutions, Asia to join their team in Singapore. Let us share more details!


🏢 About the Company

The client is the world's largest independent sell-side advertising platform. Their technology empowers publishers to monetise content across multiple formats, including CTV, streaming, online video, display, and audio. Operating on a global scale, the company facilitates billions of daily transactions, providing brands and agencies with access to high-quality, brand-safe ad inventory. With offices spanning North America, EMEA, LATAM, and APAC, they've built a culture rooted in collaboration, continuous learning, and internal mobility.


📍 The Role

Based in Singapore, this is a senior leadership role overseeing the Demand Solutions function across Asia. The successful candidate will lead, coach, and grow a regional team while personally owning the health, expansion, and revenue performance of a portfolio of strategic demand partners. This is a role for someone who can move fluidly between people leadership, senior relationship management, and data-driven commercial strategy — setting the pace for the team while staying close enough to the detail to unblock deals and drive outcomes.


🛠️ Core Responsibilities

  • Leads, coaches, and develops the Demand Solutions team across Asia, building a strong culture of accountability, collaboration, and growth
  • Owns the growth, adoption, retention, and expansion of the existing demand partner portfolio, with accountability for revenue and partner success
  • Develops strong account plans for key partners, identifying opportunities to increase spend, improve product adoption, and expand relationships across teams and markets
  • Leads the team in translating buyer objectives into effective programmatic strategies through strong media planning expertise
  • Oversees regional campaign performance and platform optimisation, including deal health, complex troubleshooting, and data-driven portfolio management to maximise partner outcomes and platform efficiency
  • Drives the team's curation strategy and adoption across agencies and buyers to unlock performance and incremental growth
  • Builds and maintains senior relationships across agencies, buyers, and strategic partners, positioning the business as a trusted and valuable partner
  • Drives a strong expansion pipeline, ensuring opportunities move from identification through activation, adoption, and scale
  • Reviews account performance, challenges plans, identifies blockers, and brings together the right internal teams to move opportunities forward
  • Partners closely with Demand Facilitation on new opportunities, focused on onboarding, growing, and expanding those relationships once established
  • Uses data, market insights, and platform knowledge to monitor account health and deliver against quarterly and annual revenue targets
  • Manages pipeline, performance, and forecasting through Salesforce and internal business intelligence tools
  • Drives adoption of AI tools and capabilities to improve efficiency, insights, and partner growth


🎯 Skills and Experience

  • 6+ years' experience in advertising technology, digital media, programmatic media, media planning, or a related commercial role
  • Strong understanding of the digital and programmatic advertising ecosystem, with experience working across agencies, buyers, publishers, or technology platforms
  • Proven experience managing and growing strategic client relationships, identifying commercial opportunities, and delivering against revenue targets
  • Experience developing and executing account strategies and building a strong pipeline of new and existing business opportunities
  • Strong analytical capabilities, with the ability to translate data and performance insights into actionable commercial recommendations
  • Experience with programmatic, data, analytics, or audience-led solutions is highly desirable
  • Proficiency with Salesforce, Excel/Google Suite, and business intelligence or analytics platforms
  • Highly self-motivated and adaptable, with strong commercial judgement and the ability to operate effectively in a fast-moving environment
  • Excellent relationship-building, presentation, and communication skills, with the ability to influence stakeholders at multiple levels
  • Strong critical-thinking and problem-solving skills, with a collaborative approach to working across teams


✨ You'll Love This Role If…


  • You want genuine ownership over a region's demand strategy, not just a seat managing existing accounts
  • You enjoy leading and developing people as much as you enjoy owning a revenue number
  • You're energised by moving between senior relationship-building and rolling up your sleeves on deal troubleshooting
  • You want to work somewhere that invests in internal mobility, structured career growth, and continuous learning
  • You're drawn to a hybrid culture that balances focused remote days with real in-person collaboration


📍 Location: Singapore

🧑‍💼 Job Level: Senior / Leadership

Schedule: Full-Time

🏠 Work Setup: Hybrid (Monday & Friday remote, Tuesday–Thursday in-office)


✉️ If you'd like to apply, please do so by submitting your CV here, or in-mailing us directly.


☎️ You can also follow our LinkedIn page to keep up to date with future opportunities, or opportunities for colleagues or friends, as we offer an amazing $300 referral bonus!


If we have not contacted you in 28 days, we regret to inform you that this time around, your application has not been successful.



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